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Digital Marketing Executive

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Digital Marketing Executive

Olympic Holidays is the award winning leading independent tour operator and we have been established for over 60 years. We are specialists for Greece & Cyprus however we also match our customers’ demands for holidays in the Canaries, Malta and Gozo, Turkey and more.  We are growing our customer profile and the desire for Greek island hopping along with destination weddings. We pride ourselves on our commitment to Quality, Service and Value.

Accountable to

Marketing Manager

Location         

  • Hybrid Working available for this role,
  • Head Office, 1 Torrington Park, North Finchley, London N12 9TB

Job Purpose:       

You will work across a variety of marketing channels delivering the companies digital marketing strategies to build a lasting digital connection with customers

Duties and Responsibilities

  • Manage email marketing data for distribution of personalised and segmented, direct and trade email activity
  • Creating & dispatching weekly newsletters to clients, prospective clients, travel agents.
  • Where necessary the production of content, copywriting for blogs and website landing pages and social media
  • Work with the Digital Marketing Executive, Content & Copywriting to plan, grow and run the social media channels
  • Website updating and optimisation, generate backlinks from 3rd parties to the website
  • Assist with paid social media and liaison with agencies to make changes and amendments to ensure the best optimisation for paid social and ppc campaigns as appropriate
  • Manage the analytics from campaigns to report on the effectiveness of each campaign monthly and ongoing basis to further enhance activity
  • Monitor web activity monthly, utilising key metrics and report within team meetings
  • Work across the business to ensure all literature is up-to-date and compliant with brand guidelines
  • Monitor and report on competitor activity and suggest improvements to marketing activity
  • Assist in project-based work alongside the Marketing Team which may not always be digital marketing, could include partnership activity, brochures, direct mail, native articles…
  • This list is not exhaustive

Core Competencies

  • Creativity and imagination
  • Thorough understanding, recent experience or certification in SEO, PPC and Paid Social Media
  • Experience of using digital marketing tools such as Google Adwords, SEMRush, theHoth, Ahrefs, Page speed insights, Search Console and Google Trends
  • Experience of link-building
  • Thorough understanding and recent use of Google Analytics
  • Analytical mindset and critical thinking
  • Excellent communication skills, with the ability to express a message clearly and persuasively both verbal and written
  • Ability to influence, inspire and lead to achieve objectives
  • Ability to work flexible working hours
  • Consistently delivers against targets

Hours of Work

37.5 hour week, but flexibility to work evenings, weekends and Bank holidays required (time off in lieu as appropriate)

Pay & Benefits

  • Salary discussed at interview
  • 28 days paid holiday (inc Public Bank Holidays)
  • Holiday concessions after 1 year
  • Friends & Family holiday discounts
  • Auto enrolment Pension Scheme
  • Season ticket loans
  • 50% off private health scheme

The job responsibilities may, from time to time, be reviewed and amended in line with changing business requirements. The individual may also be required to assist other departments where the roles are suitable in line with an individual’s knowledge and skill set.

If you would like to apply, please email your applications to our HR Department.