Head of Ecommerce and Marketing

Olympic Holidays is the award winning leading independent tour operator, we have been established for over 60 years. We are a specialist for Greece & Cyprus however we have grown to offer even more destinations and variety but keep to our specialist ethos by introducing properties that match our customers’ demands in the Canary islands and Balearic islands, Malta, Turkey and Madeira which have been carefully added to our portfolio as well as Goa and The Gambia.  We pride ourselves on our commitment to Quality, Service and Value.

Head of Ecommerce & Marketing

Location

Head Office, 1 Torrington Park, North Finchley, London N12 9TB

Job Purpose

You will work across a variety of marketing channels delivering the companies digital marketing strategies to build a lasting digital connection with customers.

Duties and Responsibilities

To establish short term and long-term marketing strategy and means of implementation to fit the overall objectives of the company and budgetary constraints.
Plan and implement coordinated, creative and engaging nationwide promotional material, direct mail and press ads, as well as brochure production.
Identify trends and insights and optimize spend and performance based on the insights.
Deliver and present regular analysis and KPI reporting, focusing on key learning’s, provide market context or future opportunities which will assist in quick decision-making.
To review competitor presence in various media and gather intelligence on their likely success and performance.
Develop and implement the customer retention, user experience, conversion, SEO, content, affiliate and email marketing strategies.
Lead the marketing and web development teams as well as manage the relationship with external agencies (PR, Digital etc.)
Build a web development roadmap based on insight, user experience and conversion, leading the web steering committee.
Establish a customer focus group, carry out customer research projects and user testing.
To liaise with internal departments to ensure that marketing activities meet the commercial requirements of the business.
Oversee the implementation and integration of the CRM and ensure it is utilised efficiently in all aspects of the business.
To analyse web and phone call traffic and produce statistics for Directors.
Regular reporting on KPIs, workload and challenges within team. Forward planning for peak months.
P&L accountability.
Coach, develop and motivate the team, leading by example.
Hold regular 1 to 1s with all team members.

Essential requirements

Minimum 5 years marketing and ecommerce experience in travel, hospitality, or retail sectors.
Expert in Google Analytics and data analysis - can turn insights into opportunities and identify potential problems.
Expert understanding of how content strategy and technical aspects can influence organic visibility.
Ability to influence, inspire and lead to achieve objectives.
Ability to work flexible working hours.
Excellent communication skills, with the ability to express a message clearly and persuasively, verbal and written.
To research and evaluate new marketing opportunities & trends.
To review competitor presence in various media and gather intelligence on their likely success and performance.
Demonstrate strong customer focus.
Ability to negotiate and manage relationships.
Solid analytical skills and commercial awareness.
Ability developing strong working relationships and gain trust and respect throughout the company.
Consistently delivers against targets.
Expert in SEO with a thorough understanding of Google and Bing algorithm - talented in tools such as SEMRush, Ahrefs and Screaming Frog.
Experience of carrying out a range of qualitative and quantitative user testing - understanding the benefits and limitations of each and how to turn this into an action plan.
Thorough understanding of user-centred design.

Desirable

Experience in the travel sector.
Qualification in marketing and/or user experience.
Experience of implementing a CRM system.

Hours of Work

37.5-hour week, but flexibility to work evenings, weekends and Bank holidays required (time off in lieu as appropriate).

Pay & Benefits

Salary discussed at interview, depending on experience.
21 days paid holiday (plus Public Bank Holidays).
Holiday concessions after 1 year.
Auto enrolment Pension Scheme.
Eye care vouchers.
Season ticket loan.
BUPA Health Care.

The job responsibilities may, from time to time, be reviewed and amended in line with changing business requirements. The individual may also be required to assist other departments where the roles are suitable in line with an individual’s knowledge and skill set.